01
Digital Graphics
Melt by Melissa
A beauty studio based in Scottsdale and Phoenix Arizona. Young clientele that loves beauty trends. Sells their own skincare line, hosts self care events, and showcases assortment of beauty services. Bubbly, youthful, feminine.
Desert Mvmt
A workout studio in Phoenix, Arizona. Pilates, strength, and stretch taught by women for women. Emphasis on the desert landscape meets the human body. Natural, motivating, informative.
Plush Laser
A boutique laser experience in Birmingham, Michigan and Scottsdale, Arizona. Showcases laser facials, laser hair removal, limited time specials, and pop-up events. Moody, elevated, crisp.
02
Print and Packaging
Teaspressa Luxe Mixology Cubes
Hero Kit set for Cocktail, Martini, Champagne, Mimosa, Coffee, and Tea Luxe Mixology cubes. Each box matches the signature drink’s personality, but still feels cohesive as a branded set.
Reformed Pilates Welcome Package
Folder, brochure, and card set for Reformed Pilates to hand out to new customers. The set encourages them to purchase a membership and learn more about their offerings.
Two of a Kind
Assortment of print goods for brow studio in Los Angeles. Packaging tape, stickers, van wraps, catalogs, postcards, signage, and more show their services and fresh brand voice.
03
Branding
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Hainsworth & Co.
Hair salon based in Old Town Scottsdale with a clean and inspiring feel. TImeless typefaces, neutral tones, with hints of personal touches from the salon owner and Hair Designers.
Vista College Prep
Tuition-free, Kindergarten - 8th Grade public charter school network in Phoenix, Arizona. Bold typefaces and a bright color palette. Organic chalk accent pieces paired with structured, modern iconography.
Makiaj
Hair and makeup studio in Scottsdale. For brides and the everyday woman. Modern color palette that represents all skin tones. Polished, san serif type kit.
04
Creative Direction
Creative Direction for photo campaigns
Mood Board
Schedule
MUA and model sourcing
Prop sourcing
Set design
Shot list
Usage breakdown